Plant-forward hair · Wilmington, NC

Now open on South College Road

Wilmington Hair.
Rooted in Care.

Botanical, ammonia-free color, precision cuts and curls from a small studio with a big commitment to how you feel when you leave.

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Golden balayage with soft waves, finished at BR Collective

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Bailey Rachel First Available Meet the Team

Ammonia-free, plant-based color 2451 S College Road, Suite 211

Botanical Color & Precision Cuts, Done Gently

Our Service Menu

From precision cuts and curl-by-curl shaping to rich, even color and sheer glosses. See every service with starting prices.

Service Menu

Rachel and Bailey, the stylists and owners of BR Collective

Meet Your Stylists

Rachel and Bailey built BR Collective around listening first. Find the stylist whose work and approach fit you best.

Our Stylists

Transformations

Real results from our chairs: dimensional color, lived-in blondes, healthy cuts and defined curls.

See Our Work

Plant-based products on the BR Collective shelf

Gift Cards

Give someone an unhurried hour of care. Digital gift cards are delivered instantly and work for any service.

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Planting new roots

A New Salon Home in Wilmington

Rachel and Bailey opened BR Collective to create the salon they always wanted to work in: calm, plant-forward and personal. Every appointment starts with a real conversation and ends with hair that feels as good as it looks.

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A Small Studio With a Big Commitment to Care

Plant-based color • Ammonia-free • Cruelty-free

Two stylists · one calm studio · 2451 S College Road, Suite 211

BR Collective is built around what plants already do beautifully. Our color is ammonia-free and naturally derived, so your tone glows, your scalp stays calm and the air stays clear. No harsh fumes, no rush, no one-size-fits-all.

Whether you're after a sheer gloss, all-over color, a precision cut or a curl-by-curl shape, you'll get the same thing every visit: a stylist who listens, a plan built for your hair, and aftercare that actually lasts.

Stylists Who Listen First

Every visit begins with a consultation about your hair, your routine and your goals.

An Unhurried Experience

An aromatic scalp ritual and time set aside so nothing about your service feels rushed.

Botanical, Root to Finish

Plant-based color and care products, with simple guidance to keep results bright at home.

A guest with a glossy dark wavy bob in the BR Collective studio

Ready to book?

Ready to Experience Botanical Hair Care in Wilmington?

Book online in a minute, choose Bailey or Rachel, and we'll take it from there.

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2451 S College Road, Suite 211 · Wilmington, NC

Need inspiration? See our latest work

What Our Guests Are Saying

Reviews from BR Collective guests

We just opened our doors, so our first reviews are still being written. After your visit, we'd love to hear how it went.

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Frequently Asked Questions

Everything you need to know

What makes BR Collective different?

We're a small, plant-forward studio. Our color is ammonia-free and naturally derived, every service starts with a real consultation, and appointments include an aromatic scalp ritual so nothing feels rushed.

Where are you located?

You'll find us at 2451 S College Road, Suite 211, Wilmington, NC. Directions and parking details are on our Contact page.

How do I book an appointment?

Book online any time through our booking page. You can choose Bailey or Rachel, pick your service and see open times instantly.

What should I expect at my first visit?

We'll start with a consultation about your hair history, routine and goals. From there your stylist builds a plan, and every service finishes with styling and simple aftercare guidance.

How much do services cost?

Starting prices for every service are listed on our Service Menu. Final pricing depends on your hair's length, density and goals, and your stylist will confirm it during your consultation.

Do you offer gift cards?

Yes. Digital gift cards are delivered by email and can be used for any service or product.