Whether you want every gray covered or you’d rather let them blend in softly, we’ll build a plan around how you want your hair to look and how often you want to come in. Every gray coverage service at BR Collective uses ammonia-free NATULIQUE color made with certified-organic ingredients, with no upcharge.
Full gray coverage or gray blending?
There are two main ways to handle gray, and the right one depends on how much gray you have, how fast your hair grows and how much regrowth you’re happy to see.
- Full coverage colors the grays to match the rest of your hair. It’s the most polished look, and it means regular root appointments as your hair grows.
- Gray blending uses highlights, lowlights or a softer color to make grays part of the look instead of hiding them. Regrowth is much less obvious, so you can go longer between visits.
Not sure which one is right for you? That’s exactly what the consultation is for. Bailey walks through the full answer in Can Ammonia-Free Color Cover Gray?
Gray coverage prices
| Service | Starting price | Time |
|---|---|---|
| New Guest Color Consultation | $30 | 30 min |
| Root Maintenance & Finish | $105 | 1 hr 45 min |
| All Over Color & Finish | $160 | 2 hr 30 min |
| Face Frame Highlight (blends grays around the face) | $180 | 1 hr 45 min |
| Partial Custom Color (highlights to blend gray) | $225 | 2 hr 45 min |
| Gloss / Toner Refresh (add-on) | $50 | 20 min |
Your final price depends on your hair’s length, thickness and goals, and we’ll always confirm it with you before we start. See the full service menu.
Why ammonia-free for gray?
If you’re covering gray, you’re coloring your roots often, so your scalp feels every appointment. Ammonia-free color skips the sharp fumes and is gentler on sensitive scalps, while still giving real, lasting coverage. Read more about how we do ammonia-free color.
Frequently asked questions
Does ammonia-free color really cover gray?
Yes. NATULIQUE gives full gray coverage. Very resistant grays sometimes need a slightly longer processing time, which we plan for at your consultation.
How often will I need to come in?
For full coverage, most people book a root touch-up every four to six weeks. With gray blending, you can often stretch that to eight weeks or more, because regrowth is softer.
Can I switch from full coverage to blending?
Yes, and many people do. It usually takes a few appointments to transition gently, using highlights and lowlights so the change looks intentional the whole way. We’ll map it out together.
Where are you?
You’ll find us at 2451 S College Road, Suite 211, Wilmington, NC 28412. We’re open Tuesday through Saturday, 10am to 6pm.
Ready to talk it through? Book a $30 color consultation or a root touch-up online.