Why We Went Ammonia-Free (And What It Means for Your Color)

Ammonia is what gives most salon color its sharp smell, and it works by forcing your hair’s cuticle open. It is effective, but it is rough on the strand and the scalp over time.

We build our color on plant-derived pigment and gentler alkaline systems instead. You still get rich, dimensional, long-lasting tone, just without the harshness, the fumes, or the dryness.

Here is what to expect at your first visit, and why your scalp will thank you.